I was reading an article in Internet Retailer about how Macy’s was able to reduce affiliate program expenses with a coupon code diversion and decided to investigate further. As an affiliate marketer this peaked my interest and wondered how this might be impacting my ability to promote Macy’s. So here is my analysis and encourage you to do your own [...]

I wanted to summarize some of the key strategies an e-commerce merchant can do to survive in today’s economy . The changes in consumer and business online spending, new learning technologies and the rise of social media all means you have to embrace the changes or consider the alternative. I recently attended Internet Retailer 2009 in Boston and recommend the [...]

I recently purchased an Apple iphone 3G and downloaded a free application called Amazon Remembers from the Apple App Store. If you work within e-commerce and social networking you need to try this as you are seeing the future of mega mobile e-commerce. What if you could shop at any store from your phone? What if you could compare, price [...]

I wanted to dig deeper into the impressive traffic patterns of Barack Obama and his ride to Internet stardom. I reviewed various Internet statistics on unique visitors, average stay, attention, velocity, search, online advertising and how this all worked in his favor. Overall, I am really impressed with the Internet Marketing strategy of the Presidential Election Campaign as it involves [...]

During Affiliate Summit in Boston I was invited by Shawna Fennell of 1choice4yourstore.com to be on her weekly live radio show – Yahoo Store Power Hour Radio Show. Shawna is the CEO of 1 Choice 4 Your Store, host of Yahoo Store Power Hour Radio Show, and lover all things SEO. I wanted to thank Shawna as the interview went [...]

I receive Hacker Safe questions often (Why use, Where to place, How to install) and wanted to give some advice on adding the Hacker Safe seal to your Yahoo Store Design or other E-Commerce site as it doesn’t make a difference! discount on Hacker Safe certification Hacker Safe Seal of Approval! Amazing that over 75,000 sites have Hacker Safe Seals [...]