Putting Facebook and Ecommerce together makes perfect sense. With so many people already on Facebook sharing status updates, photos and visiting brand / fan pages why not sell products to them? In the graph below you will see the U.S. consumption of minutes on Facebook growing at 69% vs. a decline of 9% for the rest of the web (data [...]

Heard about this new concept in dating that bridges offline and online? A company in NYC called FlipMe is helping singles find dates with the use of a personalized id card that are physically handed to a potential date. I first read about this in the Wall Street Journal and was intrigued by the limitless ways this could affect performance [...]

While preparing for a marketing presentation at the International Business Summit on March 11th in Tampa, I took a step back for a moment to think about the core of marketing, or as I like to call it marketing 101. Is it the 4 popular P’s? Product, Place, Price and Promotion. Close but not quite what I am shooting for [...]

Hi, just a quick note that today the New Life Event is happening right now! The event is hosted by Shawna Fennell (CEO of 1 Choice 4 Your Store.com) and has been going on all weekend long with 30 Free Live Webinars from various industry experts in ecommerce, search, social media and more! You can Register for the New Life Event right [...]

It’s Monday, day 2 of Affiliate Summit and started with Dr. Robert B. Cialdini giving the keynote address. Personally, I felt the keynote was excellent as it was based on his experience in using psychology within marketing. From his book, Influence: Science and Practice he conveyed the following principles that every marketer needs to keep handy: Six Universal Principles of Social [...]

In a few days, I will be attending Affiliate Summit in Las Vegas and wanted to let you know about 3 ways to connect at the show. In case you don’t know about Affiliate Summit it’s the leading event for affiliate marketing aka performance based marketing. Attended by over 4,100 people it is held at the Rio Hotel and runs [...]

I prepared a list of the top 52 holiday tips for e-commerce store owners and broke them up into sections; Web Design, Customer Service / Operations, Gift Services, Promotions / Social Media, Advertising / Search and Opportunities / Partnerships. The current economic forces will test online retailers in many ways and the sooner you plan for the holidays the better [...]

The day began with an interesting keynote from Chris Brogan & Julien Smith. As co-authors of the book Trust Agents they described the concept briefly and sparked some ideas from the discussion. The takeaway is to discover who the Trust Agent is in your space and if one doesn’t exist become that influential voice. Got It? Had a chance to [...]

The first day of Affiliate Summit in New York began with an exciting networking session “meet market” from 12 to 6pm with various internet marketers, agencies and merchants. I met with many interesting people (3,000 attendees) and was great to see friends from the Google Affiliate Summit just over a week ago in California (time flies). During the opening I [...]

I wanted to summarize some of the key strategies an e-commerce merchant can do to survive in today’s economy . The changes in consumer and business online spending, new learning technologies and the rise of social media all means you have to embrace the changes or consider the alternative. I recently attended Internet Retailer 2009 in Boston and recommend the [...]