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I was reading an article in Internet Retailer about how Macy’s was able to reduce affiliate program expenses with a coupon code diversion and decided to investigate further. As an affiliate marketer this peaked my interest and wondered how this [...]
While preparing for a marketing presentation at the International Business Summit on March 11th in Tampa, I took a step back for a moment to think about the core of marketing, or as I like to call it marketing 101. [...]
Hi, just a quick note that today the New Life Event is happening right now! The event is hosted by Shawna Fennell (CEO of 1 Choice 4 Your Store.com) and has been going on all weekend long with 30 Free Live [...]
Coupons have been around for ages and wanted to share my thoughts on how it changed my buying behavior in 24 hours! Recently I returned from Affiliate Summit and now have a large stack of business cards on my desk. [...]
It’s Monday, day 2 of Affiliate Summit and started with Dr. Robert B. Cialdini giving the keynote address. Personally, I felt the keynote was excellent as it was based on his experience in using psychology within marketing. From his book, Influence: [...]
In a few days, I will be attending Affiliate Summit in Las Vegas and wanted to let you know about 3 ways to connect at the show. In case you don’t know about Affiliate Summit it’s the leading event for [...]
I prepared a list of the top 52 holiday tips for e-commerce store owners and broke them up into sections; Web Design, Customer Service / Operations, Gift Services, Promotions / Social Media, Advertising / Search and Opportunities / Partnerships. The [...]
The day began with an interesting keynote from Chris Brogan & Julien Smith. As co-authors of the book Trust Agents they described the concept briefly and sparked some ideas from the discussion. The takeaway is to discover who the Trust [...]
The first day of Affiliate Summit in New York began with an exciting networking session “meet market” from 12 to 6pm with various internet marketers, agencies and merchants. I met with many interesting people (3,000 attendees) and was great to [...]
I wanted to summarize some of the key strategies an e-commerce merchant can do to survive in today’s economy . The changes in consumer and business online spending, new learning technologies and the rise of social media all means you [...]
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