Internet Marketing

Chinese Online Shopping Trends – Taobao, Alibaba, Baidu

Chinese Online Shopping Trends – Taobao, Alibaba, Baidu

by / on October 9, 2008, 3:39 pm / in E-Commerce & Web Design, International Marketing, Internet Marketing, PPC Advertising, Search Engine, Yahoo Store

According to iResearch the Chinese are really shopping online and companies are investing as well. Alibaba is investing 5 billion Yuan (US$ 725 million) in Taobao.com the online shopping site. Taoboa is China’s #1 auction site by sales volume. Yahoo is an investor in Alibaba and they compete with the search giant Baidu.com which Google invests in. Baidu is creating [...]

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OJ Simpson – definition of brand destruction

OJ Simpson – definition of brand destruction

by / on September 25, 2008, 11:28 am / in Internet Marketing, Social Media

Orenthal James OJ Simpson is a dead brand and that’s amazing but true (sorry Juice). I was thinking about how his life was really on a roll from a potential branding perspective. For example: Scholarship to USC, Earned the Heisman Trophy in 1968 NFL Player of the Year in 1973, and played in six Pro Bowls. Simpson was inducted into [...]

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Zappos Facebook Integration into E-Commerce Design

Zappos Facebook Integration into E-Commerce Design

by / on September 9, 2008, 8:08 pm / in E-Commerce & Web Design, International Marketing, Internet Marketing, Social Media, Yahoo Store

On Zappos today I purchased some shoes and as always was a great shopping experience. I liked the final part of the shopping experience when they confirmed the order because they take the integration of social networking into e-commerce to heart and I believe it pays off for Zappos. I am always consulting at vastplanet with e-commerce merchants on the [...]

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Human Behavior in Search Results – plural vs. singular matters

Human Behavior in Search Results – plural vs. singular matters

3 by / on August 30, 2008, 7:32 pm / in Affiliate Marketing, E-Commerce & Web Design, International Marketing, Internet Marketing, PPC Advertising, Search Engine, Social Media, Yahoo Store

I spend a lot of time learning how people search for things on the Internet. Sometimes you can be very surprised at what you think is the obvious answer and what isn’t. Q. How do people search for oil painting or oil paintings? Results 1 – 10 of about 12,200,000 for oil painting Results 1 – 10 of about 5,930,000 [...]

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PopShops – Automatic Merchandiser for Affiliate Marketing

PopShops – Automatic Merchandiser for Affiliate Marketing

by / on August 27, 2008, 9:42 am / in Affiliate Marketing, E-Commerce & Web Design, International Marketing, Internet Marketing, PPC Advertising, Search Engine, Yahoo Store

I originally posted a how to guide on using Popshops in the AffSpot.com Affiliate Marketing forum and and wanted to share with you on the blog as well. PopShops & Grooming Lounge – Easy Merchandising Tips with datafeeds We are huge fans of what PopShops.com is doing these days and wanted to make sure you know all about how easy [...]

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My SEO Secrets by Wil Reynolds of Seer

My SEO Secrets by Wil Reynolds of Seer

1 by / on August 20, 2008, 3:54 pm / in Affiliate Marketing, E-Commerce & Web Design, Internet Marketing, Search Engine, Social Media, Yahoo Store

I was at a great SEO session at Affiliate Summit with Wil Reynolds of Seer Interactive. His slides from the presentation are now available and thought I would pass them on as they are excellent. Wil covered the following and very good at SEO: – What is Google Knol – what are the advantages of Google Knol – How Google [...]

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Olympic Branding – Maximize Michael Phelps Brand

Olympic Branding – Maximize Michael Phelps Brand

by / on August 16, 2008, 11:18 am / in Affiliate Marketing, E-Commerce & Web Design, International Marketing, Internet Marketing, PPC Advertising, Search Engine, Social Media

I am getting tired of reading about Michael Phelps, seems that no other person has made the spotlight. Today’s story I read was an anatomical breakdown of his body and yes I agree he is part fish and what a diet! How many sponsors does he have? Who would be a perfect brand? See the answer below as this is [...]

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Jewelry Affiliate Programs and Gold Fluctuations

Jewelry Affiliate Programs and Gold Fluctuations

by / on August 16, 2008, 10:38 am / in Affiliate Marketing, E-Commerce & Web Design, International Marketing, Internet Marketing, PPC Advertising, Search Engine

Was reading in Wall Street Journal on the price of gold and noticed that Gold Futures are tumbling down. Apparently, Gold has given up it’s gain for the year and is affected by a fall in oil futures. Here is why need to care about “Second Quarter Jewelry Demand for Gold fell 24% year over year” To me, that is [...]

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Affiliate Summit – How I pick Affiliate Offers

Affiliate Summit – How I pick Affiliate Offers

by / on August 16, 2008, 10:22 am / in Affiliate Marketing, E-Commerce & Web Design, International Marketing, Internet Marketing, PPC Advertising, Search Engine, Social Media, Video Strategy, Yahoo Store

I recently attended Affiliate Summit and just went through the 25 different affiliate marketing business ideas formed at the show. From Saturday to Tuesday I talked to many merchants, affiliate networks, cpa firms and affiliates. Here is how I figure out what I want to promote. 1. Review business card notes (I write on them notes to jog my memory) [...]

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Affiliate Marketing Video Widgets with Qoof

by / on August 13, 2008, 12:56 pm / in Affiliate Marketing, Internet Marketing, Social Media, Video Strategy, Yahoo Store

Qoof is a video company out of Israel that allows you to maximize affiliate marketing through video widgets. I met the Qoof.com team at Affiliate Summit and in the examples below you will see an Ice.com & Dell video. Cool right! Ice.com – 4 ct Trillion-Cut Amethyst Diamond Ring Dell Video Widget

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