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I was reading an article in Internet Retailer about how Macy’s was able to reduce affiliate program expenses with a coupon code diversion and decided to investigate further. As an affiliate marketer this peaked my interest and wondered how this might be impacting my ability to promote Macy’s. So here is my analysis and encourage you to do your own [...]

Hi, just a quick note that today the New Life Event is happening right now! The event is hosted by Shawna Fennell (CEO of 1 Choice 4 Your Store.com) and has been going on all weekend long with 30 Free Live Webinars from various industry experts in ecommerce, search, social media and more! You can Register for the New Life Event right [...]

Coupons have been around for ages and wanted to share my thoughts on how it changed my buying behavior in 24 hours! Recently I returned from Affiliate Summit and now have a large stack of business cards on my desk. The fact that the business card pile is here is good but the fact that they are in the pile [...]

It’s Monday, day 2 of Affiliate Summit and started with Dr. Robert B. Cialdini giving the keynote address. Personally, I felt the keynote was excellent as it was based on his experience in using psychology within marketing. From his book, Influence: Science and Practice he conveyed the following principles that every marketer needs to keep handy: Six Universal Principles of Social [...]

In a few days, I will be attending Affiliate Summit in Las Vegas and wanted to let you know about 3 ways to connect at the show. In case you don’t know about Affiliate Summit it’s the leading event for affiliate marketing aka performance based marketing. Attended by over 4,100 people it is held at the Rio Hotel and runs [...]

The day began with an interesting keynote from Chris Brogan & Julien Smith. As co-authors of the book Trust Agents they described the concept briefly and sparked some ideas from the discussion. The takeaway is to discover who the Trust Agent is in your space and if one doesn’t exist become that influential voice. Got It? Had a chance to [...]

I wanted to summarize some of the key strategies an e-commerce merchant can do to survive in today’s economy . The changes in consumer and business online spending, new learning technologies and the rise of social media all means you have to embrace the changes or consider the alternative. I recently attended Internet Retailer 2009 in Boston and recommend the [...]

I was reading the highlights from the Social Media Marketing 2009 study by Marketingsherpa and as an active internet marketer I make a point to learn every single day. Social Media is an ever changing animal and just when you think you caught up you didn’t. It is with that thought that I recommend to every company online or personal [...]

I am pleased to say that we have some exceptional Yahoo Store e-commerce clients on the top 100 favorite online stores by the thefind.com. TheFind discovers the top 100 retailers among 16 main shopping categories and chooses from over 500,000 online stores. From the 500,000 sites they choose 1600 stores. We wanted to say congratulations to: – ShopJinny.com – Women’s [...]