Putting Facebook and Ecommerce together makes perfect sense. With so many people already on Facebook sharing status updates, photos and visiting brand / fan pages why not sell products to them? In the graph below you will see the U.S. consumption of minutes on Facebook growing at 69% vs. a decline of 9% for the rest of the web (data [...]

At Vastplanet we believe in helping small businesses get started. As a fellow entrepreneur we realize that every dollar counts when launching a new online store and we have created a new product – vpzip.com that can launch you into ecommerce in 7 days without breaking your budget! If you wanted to have a new store before the holidays or a niche business this is the perfect solution to consider.

Heard about this new concept in dating that bridges offline and online? A company in NYC called FlipMe is helping singles find dates with the use of a personalized id card that are physically handed to a potential date. I first read about this in the Wall Street Journal and was intrigued by the limitless ways this could affect performance [...]

I was reading an article in Internet Retailer about how Macy’s was able to reduce affiliate program expenses with a coupon code diversion and decided to investigate further. As an affiliate marketer this peaked my interest and wondered how this might be impacting my ability to promote Macy’s. So here is my analysis and encourage you to do your own [...]

While preparing for a marketing presentation at the International Business Summit on March 11th in Tampa, I took a step back for a moment to think about the core of marketing, or as I like to call it marketing 101. Is it the 4 popular P’s? Product, Place, Price and Promotion. Close but not quite what I am shooting for [...]

Hi, just a quick note that today the New Life Event is happening right now! The event is hosted by Shawna Fennell (CEO of 1 Choice 4 Your Store.com) and has been going on all weekend long with 30 Free Live Webinars from various industry experts in ecommerce, search, social media and more! You can Register for the New Life Event right [...]

Coupons have been around for ages and wanted to share my thoughts on how it changed my buying behavior in 24 hours! Recently I returned from Affiliate Summit and now have a large stack of business cards on my desk. The fact that the business card pile is here is good but the fact that they are in the pile [...]

It’s Monday, day 2 of Affiliate Summit and started with Dr. Robert B. Cialdini giving the keynote address. Personally, I felt the keynote was excellent as it was based on his experience in using psychology within marketing. From his book, Influence: Science and Practice he conveyed the following principles that every marketer needs to keep handy: Six Universal Principles of Social [...]

Affiliate Summit has started! Yesterday I attended the first day of the show and had a great day meeting affiliates and merchants at the meet market. The meet market is the first networking session of the summit on Sunday and consists of aisles of 6′ tables represented by merchants and service providers. Typically, attendees walk through and create relationships of [...]

In a few days, I will be attending Affiliate Summit in Las Vegas and wanted to let you know about 3 ways to connect at the show. In case you don’t know about Affiliate Summit it’s the leading event for affiliate marketing aka performance based marketing. Attended by over 4,100 people it is held at the Rio Hotel and runs [...]