PopShops - Automatic Merchandiser for Affiliate Marketing
I originally posted a how to guide on using Popshops in the AffSpot.com Affiliate Marketing forum and and wanted to share with you on the blog as well.
PopShops & Grooming Lounge - Easy Merchandising Tips with datafeeds
We are huge fans of what PopShops.com is doing these days and wanted to make sure you know all about how easy it is to merchandise products. PopShops has over 37 million items in it’s database and 1498 vendors ready to integrate with Commission Junction, LinkShare, Google Affiliate Network, LinkConnector, PepperJam Network and ShareASale Affiliate Programs.
Did you Know:
- 100% Free to use
- With PopShops you keep 100% of your commissions
- Customize titles, descriptions, colors, fonts, image sizes, etc.
- WordPress, TypePad and Blogger widgets
- Product prices/availability automatically updated in shops
- Upgrade plans to use PHP, ASP, HTML for your site or blog
The Grooming Lounge is integrated via Google Affiliate Network on PopShops and encourage you to follow these steps:
Step #1 - Go to www.popshops.com
Step #2 - Signup for an account and select the Grooming Lounge Store
Step #3 - Choose the category of product you are interested in.
Note - if you haven’t signed up for the Grooming Lounge Affiliate Program, head over to Google Affiliate Network or PepperJamNetwork!
Screen Shot - Left side is stores, middle you pick products, right side is matrix (you can choose a variety of grid options)
Grid Choice - alternating content (nice for blog, coupon site)
Grooming Lounge Vertical Alignment (smaller space needed)
Grooming Lounge Text Links (easy way to add links and copy)
The Grooming Lounge is the premiere destination for quality men’s grooming products, advice and services. Whether a man is looking for a new shaving regimen, hair product, skincare solution, gift or a way to deal with an embarrassing problem the Grooming Lounge can help. We have 3 store locations, booming catalog sales and are rapidly growing! Be Part Of A Hip Brand – As seen on TV – Good Morning America, CNN, CNBC, Fox News. Magazines – GQ, People, US, Playboy, Style, Business Week, Golf Digest, Trump, Cargo, Men’s Journal and Cigar Aficionado.
Commission Structure: 8 – 10% commission with 60-Day Commission Duration
Average Sale: $100
Coupons: YES
Datafeed: YES
Join Today: Visit Google Affiliate Network or PepperJamNetwork
Open Trademark Bidding Policy
We made a decision to allow you the flexibility to bid on Grooming Lounge keywords in the search engines. Some of you have taken advantage and had great success with it. If you haven’t already, go ahead and bid on Grooming Lounge keywords. PPC is a great way to hit $1000 in sales and boost your commission from 8% to 10%. We ask that you please don’t use our trademarks in a domain name or destination URL in anyway
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My SEO Secrets by Wil Reynolds of Seer
I was at a great SEO session at Affiliate Summit with Wil Reynolds of Seer Interactive. His slides from the presentation are now available and thought I would pass them on as they are excellent.
Wil covered the following and very good at SEO:
- What is Google Knol - what are the advantages of Google Knol
- How Google Knol is killing your content is King Strategy
- SEO Tools you can use from linkdiagnosis and SEO quake
- Longtail approach
- Google keyword tool
- MSN Adcenter Plug-in - use with excel macros
- Google advanced Queries
- How to get .edu links
- His personal SEO bookmarks at delicious
Olympic Branding - Maximize Michael Phelps Brand
I am getting tired of reading about Michael Phelps, seems that no other person has made the spotlight. Today’s story I read was an anatomical breakdown of his body and yes I agree he is part fish and what a diet! How many sponsors does he have? Who would be a perfect brand? See the answer below as this is going to go Olympic!
Interesting Facts:
Height: 6 4″
Weight: 195 pounds
Long Arms, Long Reach, Large Hands, Long Torso, Increased Lung capacity
Double Jointed elbows, knees, ankles - Fish like
What he Eats (dead giveaway on Food branding)
12,000 calories daily, 6x Normal
Breakfast: 3 fried egg sandwiches with cheese, lettuce, tomatoes, onions & mayonnaise. 2 cups of coffee, 1 Five egg omelet, 1 bowl of grits, 3 slices of french toast, 3 chocolate chip pancakes.
Lunch: 1 pound of pasta, 2 ham and cheese sandwiches, energy drinks
Dinner: 1 pound of pasta, 1 pizza, energy drinks
Attention: Kraft, Starbucks Coffee, Hershey’s, Barilla, Dominos / Pizza Hut / Papa Johns, Gatorade
Recent Publicity
Question - Is the Michael Phelp’s brand profitable?
With all this Olympic hype, pending 8 Olympic Gold Medals what will the future branding of him bring?
On Aug 15th I saw that the Chicago Tribune covered this topic as well.
His 5 main sponsors include: Speedo, Visa, Power Bar, Omega Watches and AT&T
Next up, TV shows, Foods, Coca-Cola, Cars, Your Brand, etc..
Question: How come a Michael Phelp’s product line isn’t available yet?
Question: How come www.michaelphelps.com doesn’t go to his own branded site?
Overall, seems that his brand is not being maximized to the same potential of Michael Phelps
Jewelry Affiliate Programs and Gold Fluctuations
Was reading in Wall Street Journal on the price of gold and noticed that Gold Futures are tumbling down. Apparently, Gold has given up it’s gain for the year and is affected by a fall in oil futures. Here is why need to care about “Second Quarter Jewelry Demand for Gold fell 24% year over year”
To me, that is a red flag for promoting gold jewelry as consumers are pairing back purchases and ultimately your affiliate plan as well.
Question: What can you do to promote jewelry?
Answer: Weddings, Engagement, Anniversary - Are people stop getting engaged? Of course not.
So don’t let Gold affect your plan, just focus on diamonds! Cheers
Affiliate Summit - How I pick Affiliate Offers
I recently attended Affiliate Summit and just went through the 25 different affiliate marketing business ideas formed at the show. From Saturday to Tuesday I talked to many merchants, affiliate networks, cpa firms and affiliates. Here is how I figure out what I want to promote.
1. Review business card notes (I write on them notes to jog my memory)
2. Review the handout material to review offer again and pitch anything that isn’t compelling (I only take 1 page sheets, fyi)
3. Join any network that I came across that is new (you want to get that out of the way as soon as possible)
4. List out all the individual merchants, CPA offers onto paper with small action items
5. Review the List of 25 and rank A B C (Rank A means viable now, B - hold on, C - No)
6. Choose 5 deals to focus on.
7. Research keywords that drive the offer or brand (explore long tail).
8. Review PPC rates (to rich to play the game?)
9. Create Individual Web Sites or Integrate into existing ones with separate landing pages
10. Launch Sites & Grab some cash
Note - If the program does not produce within a short period of time the offer and site is scrapped. You won’t win them all so just accept that fact and move on.
Good Luck!
Affiliate Marketing Video Widgets with Qoof
Qoof is a video company out of Israel that allows you to maximize affiliate marketing through video widgets. I met the Qoof.com team at Affiliate Summit and in the examples below you will see an Ice.com & Dell video. Cool right!
Ice.com - 4 ct Trillion-Cut Amethyst Diamond Ring
Dell Video Widget
Social Networking Meets E-Commerce - Radio Interview on Yahoo Store Power Hour with Michael Vorel & Shawna Fennell
During Affiliate Summit in Boston I was invited by Shawna Fennell of 1choice4yourstore.com to be on her weekly live radio show - Yahoo Store Power Hour Radio Show.
Shawna is the CEO of 1 Choice 4 Your Store, host of Yahoo Store Power Hour Radio Show, and lover all things SEO. I wanted to thank Shawna as the interview went great and includes lots of social networking tips on how to get started, enhance your online brand and how it can help your online store business. A must listen weekly radio for Yahoo Store owners, entrepreneurs and Internet marketers. You can listen to the Power Hour Radio Show Live Mondays’ from 6:00 PM to 7:00 PM Eastern (3:00 PM to 4:00 PM Pacific) on WSRadio.com
Listen to: Social Networking and E-Commerce Radio Interview with Michael Vorel of Vastplanet
Everyday we hear more and more about social networking. How much do you understand about the new tools available that can help you increase your sales and get to know your customers? Michael Vorel discusses social networking tools such as Twitter, Facebook, Friendfeed, TweetDeck, and more PLUS show you how you can use social networking to build your brand. One more bit of great news, all these tools are FREE!
I am working on a written version of the interview so please subscribe to the blog and it will magically appear for you!
Wait… Follow us both on Twitter:
Twitter: twitter.com/vastplanet
Twitter: twitter.com/shawnafennell
Affiliate Summit 2008 East - Day 2
Sunday was action packed, networking from 11:30 - 6:30 & PMA (performance marketing alliance) meeting till 9PM. After many conversations, had a great time learning about new vendors, offers and more. I took many pictures and videos so take a look below. You should attend Affiliate Summit if you don’t already!
View from the Boston Seaport Hotel Room
Excellent breakfast - room service is great at the hotel! - doesn’t everyone want to start a day of networking with this breakfast!
MediaTrust - had a video interview with Scott Parent & Christopher Smith of MediaTrust - Thank you MediaTrust!
Chris Lai & Me - ShareBlossom.com - new affiliate network with Facebook style capabilities - take a look at this cool new concept!
Connie Berg - FlamingoWorld and Lisa Picarille - Revenue Magazine - Look closely at cover it says “Queen of Corona” - part of roast from Affiliate Dinner last night.
Asif Malik - GoldenCan - awesome data feed integration tools for affiliate marketing
Jesse Jones - founder of PopShops.com - an excellent affiliate marketing tool
Megan Perry & Jamie Zielinski - of MyVu.com - cool video headset that you can use any video source with like an Ipod Nano.
Steven Kazin - Email Data Source - great tool that tracks email campaigns and creates analysis on results - amazing
Vik Chhabra - Chitika - looks at incoming search querries and converts to relevant ads from US & Canada.
Greg Hanson - RevTrax - creates printable coupons with unique bar code technology to be used offline.
Lyndsie Blythe & Ryan Kozsdiy - Lashback - Global Email Compliance - they track where emails go and watch branding usage.
Affiliate Summit - Saturday - Boston 2008
Arrived at Affiliate Summit East on Saturday into Boston and all set for a great conference. The event is at the World Trade Center and everyone is staying at the Boston Seaport Hotel. The location is great as it’s minutes from the airport and hotel has the things you need.
From my room I can see the waterfront area with lots of boats. Interesting fact - originally a mudflat the area was filled in by the state in the late 1800’s and early 1900’s
On my arrival I headed to a PMA (Performance Marketing Alliance) formation meeting and we are making excellent progress. Explored Boston, had some seafood, drinks and saw lots of people along the way.
Sharethis.com statistics on what people share online
Came across an interesting email from Sharethis.com who has an excellent tool for adding to web sites, e-commerce stores and blogs to aid in sharing information.
1. Email is king as a method of sharing - 35% (Just when you thought it was something else)
2. Facebook - 10% (Great rising popularity)
3. Digg - 7% (No wonder this is on the selling block)
3. MySpace - 6% (not as popular as you think)
4. Delicious, Reddit, Stumbleupon - 4%
5. Technorati - 3%, Windows Live (wow) - 3%, Google Bookmarks - 3% (thought this would be higher)
Note - Other is 19% and not sure how twitter and friendfeed equates.
Sharing Activity
